Market your products or services by SMS
SMS marketing stands for “short message service.” Also known as text message marketing, brands use SMS marketing to connect with their customers.
SMS differs from email in that the messages are very short, with a limit of 160 characters and more immediate delivery. The message appears on your customer’s mobile phone just seconds after it’s sent, often giving your customer a push notification that it’s arrived.
SMS marketing is great for three main things:
- increasing brand awareness,
- boosting engagement from customers,
- generating more sales.
As an atypical and underused channel, SMS marketing offers ecommerce marketers a unique opportunity to build a relationship with their customers.
SMS is fast
SMS campaigns are received instantly, and most importantly, they’re read almost immediately as well.
It’s no surprise that 90% of SMS are read in the first 3 minutes. This makes SMS marketing campaigns great for hyper time-sensitive offers. We’ll go over that more with SMS strategies.
SMS earns higher open rates than email
Where customers have to consult their inbox for email messages, an SMS gives you an instant push notification on your phone. If customers don’t have push set up for their inboxes, your email campaign will have to wait.
Also, the notification stays in place until the message is read. This means that a customer is more likely to at least open your SMS.
SMS gets a higher engagement rate
SMS marketing campaigns are eye-catchers: 70% of customers say that SMS is an attention-grabber.
Not only is the SMS typically read even before it’s opened with the notification that appears on the screen. What’s more, SMS aren’t just opened more frequently, they also earn more clicks on average over email.
If you are ready to discuss...
We’ll examine your:
- Current conversion rate
- Revenue goals
- Cost-per-lead and more
You’ll receive a complete email marketing audit and plan to help you elevate company growth with high ROI.